QR code campaign

What makes a really great QR code campaign?

Developments in technology, especially web and mobile, have changed the way we engage with each other as well as with places and objects around us. Customer demand for instant access to relevant information is facilitated by the use of QR codes which businesses are learning to use to their advantage. With opportunities to connect and transfer information at a fast rate QR codes are being implemented in marketing strategies to engage customers.

Although QR codes are new form of interaction it appears that issues such as “lack of public awareness”, “technology” and “poor customer experience” seem to be prevalent amongst customer effecting their overall usage.

Here is a guide to help businesses improve levels of ‘customer engagement’

1.            Clear Purpose

Have clearly defined objectives. Whether you want to issue discount coupons, provide information or simply collect data knowing exactly what you want to achieve will help you determine where you need to use the QR codes.

2.            Reason to Scan

Scanning a QR code is quick and easy, but customer a reason to scan.  It is vital that a simple instruction is printed next to or underneath the code explaining why you should scan. The bigger the incentive, the more likely the customer will be to scan.  Clear value added is the key for interaction. If you’re demanding your customers’ precious time, you must give them value in exchange. And this means value that they would not receive without scanning the QR code. However, make sure the statement/offer is truthful and valid, if not you will very quickly lose customer trust.

3.            Location Base

The decision of where to put your QR code is as important as what it has to offer.  If the code is somewhere that is difficult to access or competing for attention with other things, then it is likely that less people will scan.

4.            Use Designer Codes

Designer codes may attract more customers.  A code designed for branding not only increases recognition but can also provide the user with a certain sense of security as it is clearly tied in to your brand.

5.            Mobile Friendly Site/Content

If the result of the user scanning a code is to be directed to a website make it mobile friendly.

Why you need a WEBSITE?

Are you stuck with same question wondering what is the need for your business to have a website? The reason is the World Wide Web popularity has grown so huge that nearly anyone from every age group from children to adulthood, whether being in developed or undeveloped countries Internet is used in day-to-day life.  So it doesn’t matter whether you have got a small business or large organisation, having online presences especially a business website can help bring the potential customers from around the world and bringing you more recognition and profits to survive through the competitions. Following are the top reasons for the need of having a website.

1)   Your business is available to your customer 24/7

This will benefit you as within the office hours you are only available for certain period and days of the week, whereas through your website you will be open 24 hours a day, 365 days a year. The web will make it convenient for everyone in the world and your business won’t be affected from the different time zones.

2)   Influence the Global Audience

This will enable your business to reach new market, as web will target the global audience, which in return will result in your company having the opportunity to do business around the world.

3)   Improved Customer Service

This will provide an answer to customers inquiries quickly and immediately, as you can upload the information about the company, services and products on the website. Online forms can be used so customers can contact for any further information, saving cost and time by allowing costumers to get information quickly without you being physically or they having to call within office hours. It will also bring in more revenue, as you will be able to sell products and services 24/7, and increasing customers’ numbers from around the world.

4) Professional Image & Promote Services

A well designed website can improve the image of a small business, gaining you confidence, looking bigger and compete with your primary competitors who probably already have an online presences. If they have keep your website updates and ways to make your website better them. Also as it’s a good way to promote your business as it will raise awareness of your company. Everyday million of users are referring to the web and use different company websites for different purposes such as making decisions, exploring, researching, etc. during this your website might come across your potential customers.

Having a website can bring in many more benefits whether you are an individual, a group or a business, so why wait! Start creating your website today. If you need help or information about website designing view Web Designing and Essentials To Create Successful Website. And lastly if you are puzzled and struggling how to design the layout and structure your website check out Maryam Chaudhary Website Designs Portfolio for inspiration to design your website.

Logo Design: Importance and Tips for effectiveness

A logo by its very nature commands a strong power, for an effective one can instantly get recognition to a person or business. It has the potential to create a positive Identity among the target audience by conveying the right message and positioning an entity in good light.Visit Krisha Patel Designs for examples of Effective Logo Designs https://sites.google.com/site/krishapatelportfolio/home

Tips for creating effective logo designs:

Follow the rule of Simplicity

Simple and clear logos are easy to distinguish and remember. Simplicity in logo design helps people to understand the logo, the company as well as keep it in mind. On the other hand complex logos will only confuse the viewer.

Never finalize the logo in the very first attempt

An effective logo can never be designed in a hurry, it demands improvisation before it is finalized to represent the company. A designer must prepare a number of sketches and then analyze them. Each sketch will provide some insight and clarify leading to a better logo design.

Make it Distinctive

To help people to differentiate the company from others with the help of logo. Try to lend it a unique personality which match the business.

Research on the audience before designing

As mentioned above that a logo should depict a personality, it is required to have a thorough understanding of the business. It will help in creating the relevant design. On the other hand collecting information about who will be seeing the logo helps assessing the suitability of the logo, that is, whether would react favourably to it.

Appropriate Size

It is advisable that the size of the logo should be kept appropriate. It must be legible and have a good appearance in all formats, be it on a letterhead or a poster.

Select the right Colours

Designer very well know the importance of colours in design and with a logo, they have to be extra cautious. The reason behind this is, a logo represents a company and therefore such colours should be chosen which favour both and evoke the desired response.

Technology in Design

Graphic design, like many other professions, is being transformed by new technologies. Not only are computers a powerful tool for creating design, designers now work on websites, software interfaces, and other new tasks. Graphic designers rely on powerful software to get their jobs done. Complex visual manipulations that used to be laboriously done by hand are now performed easily and quickly on a computer. With handy tools like a graphics tablet and stylus, designers can even "draw" directly on the computer and have their hand movements translated onto the screen, where they can then work with the image further.

When entering a graphic design career, it’s important to know how to use cutting-edge technological tools. Designs for print page or computer screen, knowledge of industry-standard design software is a must to succeed in this field. In addition, as more and more graphic designers expand their range into the area of web design, it's also wise to acquire a working knowledge of web development languages like HTML and Java Script.

Mac hardware is more widely used in the graphic design world, but whether you're using a PC or a Mac; you'll need to become well versed in Adobe's creative software: Photoshop®, Illustrator® and In Design® are three of the most commonly-used programs. Quark Xpress® is another frequently-used program for layout and print design.