Tuesday, 31 January 2012

Why you need a WEBSITE?


Are you stuck with same question wondering what is the need for your business to have a website? The reason is the World Wide Web popularity has grown so huge that nearly anyone from every age group from children to adulthood, whether being in developed or undeveloped countries Internet is used in day-to-day life.  So it doesn’t matter whether you have got a small business or large organisation, having online presences especially a business website can help bring the potential customers from around the world and bringing you more recognition and profits to survive through the competitions. Following are the top reasons for the need of having a website.

1)   Your business is available to your customer 24/7
This will benefit you as within the office hours you are only available for certain period and days of the week, whereas through your website you will be open 24 hours a day, 365 days a year. The web will make it convenient for everyone in the world and your business won’t be affected from the different time zones.

2)   Influence the Global Audience
This will enable your business to reach new market, as web will target the global audience, which in return will result in your company having the opportunity to do business around the world.

3)   Improved Customer Service
This will provide an answer to customers inquiries quickly and immediately, as you can upload the information about the company, services and products on the website. Online forms can be used so customers can contact for any further information, saving cost and time by allowing costumers to get information quickly without you being physically or they having to call within office hours. It will also bring in more revenue, as you will be able to sell products and services 24/7, and increasing customers’ numbers from around the world.

4) Professional Image & Promote Services
A well designed website can improve the image of a small business, gaining you confidence, looking bigger and compete with your primary competitors who probably already have an online presences. If they have keep your website updates and ways to make your website better them. Also as it’s a good way to promote your business as it will raise awareness of your company. Everyday million of users are referring to the web and use different company websites for different purposes such as making decisions, exploring, researching, etc. during this your website might come across your potential customers.

Having a website can bring in many more benefits whether you are an individual, a group or a business, so why wait! Start creating your website today. If you need help or information about website designing view Web Designing and Essentials To Create Successful Website. And lastly if you are puzzled and struggling how to design the layout and structure your website check out Maryam Chaudhary Website Designs Portfolio for inspiration to design your website.

Tuesday, 24 January 2012

Logo Design: Importance and Tips for effectiveness



A logo by its very nature commands a strong power, for an effective one can instantly get recognition to a person or business. It has the potential to create a positive Identity among the target audience by conveying the right message and positioning an entity in good light.Visit Krisha Patel Designs for examples of Effective Logo Designs https://sites.google.com/site/krishapatelportfolio/home

Tips for creating effective logo designs:


Follow the rule of Simplicity

Simple and clear logos are easy to distinguish and remember. Simplicity in logo design helps people to understand the logo, the company as well as keep it in mind. On the other hand complex logos will only confuse the viewer.

Never finalize the logo in the very first attempt

An effective logo can never be designed in a hurry, it demands improvisation before it is finalized to represent the company. A designer must prepare a number of sketches and then analyze them. Each sketch will provide some insight and clarify leading to a better logo design.

Make it Distinctive

To help people to differentiate the company from others with the help of logo. Try to lend it a unique personality which match the business.

Research on the audience before designing

As mentioned above that a logo should depict a personality, it is required to have a thorough understanding of the business. It will help in creating the relevant design. On the other hand collecting information about who will be seeing the logo helps assessing the suitability of the logo, that is, whether would react favourably to it.

Appropriate Size

It is advisable that the size of the logo should be kept appropriate. It must be legible and have a good appearance in all formats, be it on a letterhead or a poster.

Select the right Colours

Designer very well know the importance of colours in design and with a logo, they have to be extra cautious. The reason behind this is, a logo represents a company and therefore such colours should be chosen which favour both and evoke the desired response.