What makes a really great QR code campaign?
Developments
in technology, especially web and mobile, have changed the way we engage with
each other as well as with places and objects around us. Customer demand for
instant access to relevant information is facilitated by the use of QR codes
which businesses are learning to use to their advantage. With opportunities to
connect and transfer information at a fast rate QR codes are being implemented in
marketing strategies to engage customers.
Although QR
codes are new form of interaction it appears that issues such as “lack of
public awareness”, “technology” and “poor customer experience” seem to be
prevalent amongst customer effecting their overall usage.
Here is a guide to help businesses improve levels of ‘customer engagement’
1. Clear Purpose
Have clearly defined objectives. Whether you want to issue
discount coupons, provide information or simply collect data knowing exactly
what you want to achieve will help you determine where you need to use the QR
codes.
2. Reason to Scan
Scanning a QR code is quick and easy, but customer a reason
to scan. It is vital that a simple
instruction is printed next to or underneath the code explaining why you should
scan. The bigger the incentive, the more likely the customer will be to
scan. Clear value added is the key for interaction. If you’re
demanding your customers’ precious time, you must give them value in exchange.
And this means value that they would not receive without scanning the QR code.
However, make sure the statement/offer is truthful and valid, if not you will
very quickly lose customer trust.
3. Location Base
The decision of where to put your QR code is as important as
what it has to offer. If the code is
somewhere that is difficult to access or competing for attention with other
things, then it is likely that less people will scan.
4. Use Designer Codes
Designer codes may attract more customers. A code designed for branding not only
increases recognition but can also provide the user with a certain sense of
security as it is clearly tied in to your brand.
5. Mobile Friendly Site/Content
If the result of the user scanning a code is to be directed
to a website make it mobile friendly.
